VOA Broadcasting in Georgian
VOA’s Georgian service employs an interactive mix of television and digital programming to inform, engage and connect with the audience in the target area, which has been described as an arena of conflicting interests between the United States and Russia. Serving as a de facto “Washington Bureau” for its affiliate TV stations, VOA Georgian broadcasts provide reliable, objective, and fact-based news and information to Georgian-speaking audiences, including in Georgian territories occupied by Russia, and counter increasing Russian influence and media propaganda. The audience views VOA Georgian as a “window on the United States,” providing valuable insights into American life, thought and institutions, and analysis on Georgia’s democratic evolution and its prospects for Euro- Atlantic integration.
Quick FactsEstablished: May 1951
Target Area: Georgia and Georgian speakers globally
Weekly Audience: 8.9 percent
TV Programming: 1.45 hours per week
Programs and additional features available at: amerikiskhma.com
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Instagram: amerikiskhma
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Programs and Features
Washington Today – A weekly 20-minute TV magazine carried by nationwide Georgian Public TV focusing on developments in the United States, American perspectives on major developments in the target area, the Georgian diaspora, and features on social issues, disinformation, medicine, science, technology and culture. Airs on Sunday at 1:30pm local time.
Studio Washington -- A five-minute video package carried by affiliate TV stations (Monday-Friday) covering major developments in the United States and offering American reactions on breaking news related to Georgia and the target region. Airs evening primetime locally on 25 regional channels.
View from Washington – A weekly 20-minute TV show carried by affiliate TV Pirveli on Saturday evening primetime locally. The program is a long- format interview with American decision-makers, experts and influencers who discuss democratic values, American foreign policy towards the region, and social, economic and political processes.
VOA Georgian conducts regular weekly reporting and live interactives for affiliates Achara TV, TV Pirveli, Formula TV, Business Media Georgia, MAESTRO TV, Starvision TV and the Georgian Public Broadcaster, as well as other leading channels.
The service also maintains a web and mobile presence, providing video updates on its YouTube channel and engaging the audience via its Facebook, Twitter and Instagram accounts.