VOA Serbian's web, social media and TV content is focused on its target countries – Serbia, Montenegro, and Kosovo – with the aim to inform, engage and connect VOA’s strategic audience in the Western Balkans, promoting democratic values, peace and stability, ethnic reconciliation, the rule of law, human and minority rights, and media freedoms, as well as to explain U.S. foreign policy interests and perspectives on regional and global issues. The service’s web, social media and TV programs feature original and unique content, including high-profile interviews with U.S. experts and officials, visiting officials and prominent experts and figures in culture and arts from the target area, as well as reports on the Serbian and Montenegrin diasporas in America. The service reaches its audience via its website and social media platforms – Facebook, Twitter, YouTube, and Instagram – as well as with special TV programs and live reports for its key affiliate TV stations. With the local media scene exposed to more penetration by Russian broadcasters, VOA’s Serbian service continues to provide the American angle in reporting on global, regional and domestic issues to its Balkan audiences.